SPORT BEACH returns to Cannes Lions for its third season from

 — bringing together athletes, marketers and global leaders to explore the intersection of sport, creativity and culture.

Our Partners

Ad Results Media

Business Insider

Channel Factory

Chicago Bulls

Clio Sports

Diageo

Epidemic Sound

Fanatics

La Fete Wine

LG Ad Solutions

Microsoft

Movember

NBC Universal

New York Life Insurance Company

Nielsen

Official AI

Peloton

Premion

Qualcomm Technologies, Inc.

Scripps Sports

STAPLE

The Athletic

VII(N) The Seventh Estate

Triplelift

Zillow

Stagwell is bringing its multiday sports, fandom and marketing event, Sport Beach, back to the Cannes Festival of Creativity in June, for the third straight year and first time as the “official sports partner” of the festival. ​

Stagwell's Sport Beach Returns To Cannes, Expands To Other Venues​

The Latest

Stagwell (STGW) Reveals Latest Draft Picks for SPORT BEACH 2025, Including a Mix of New and Returning Athletes and Brand Partners

Stagwell (STGW) Unveils New SPORT BEACH 2025 Athletes and Brand Partners Including Erin Andrews, Sir Mo Farah, Chris Paul, Alex Rodriguez, George Russell, Charissa Thompson and More

SPORT BEACH is Back: Stagwell's (STGW) Activation to Return and Expand in 2025

At Cannes Lions 2024, Stagwell's Beth Sidhu says, 'Sport Beach is now a brand in its own right'

At Cannes Lions Ad Festival, Sports and AI Loom Larger Than Ever

Brands need to wake up to the true value of women's sport

Stagwell CEO Mark Penn dishes on whether Taylor Swift will show up to Cannes Lions to support Travis Kelce

Mark Penn on what clients can learn from Sport Beach

A marketer's guide to sports at Cannes Lions

Travis and Jason Kelce Taking 'New Heights' Podcast to France for Live Recording at Stagwell Sport Beach 2024

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Celebrity Athletes, Pickleball Tourney, Fandom Culture Take Center Stage At Stagwell Sport Beach

Why Stagwell is going all in on sports at Cannes

Stagwell's Sport Beach Returns to Cannes Lions 2024 with Icons Megan Rapinoe, Sue Bird, Carmelo Anthony, Justin Jefferson and more

Why sports marketing is a growth area according to Stagwell's Mark Penn 

Creativity, Pro Athletes and Pickleball Collide at Stagwell Sport Beach

Club House

In partnership with CNBC, the Clubhouse ft. Maria Sharapova, David Beckham, Mel B., Lando Norris and more.



World Economic Forum 

This event has passed. Catch us at CES next year, or at another upcoming event!

Davos

US Open 

Escape the madness and step into the SPORT BEACH Clubhouse, a destination where sport, culture, and innovation meet.

Super Bowl LIX

Featuring Maria Sharapova, David Beckham, Mel B., Lando Norris and more.

US Open

Building off the success of SPORT BEACH at the Cannes Lions International Festival of Creativity, SPORT BEACH has now expanded across the calendar year with Clubhouses at critical moments in the sports and marketing calendars across the year.

Day 1 - June 17, 2024

Day 2 - June 18, 2024

Day 3 - June 19, 2024

Day 4 - June 20, 2024

Adobe 

Dirt Is Good 

DoubleVerify

e.l.f. Beauty 

Fortune 

InMobi

Jeff Hamilton

Life Time

LOVB

Nexxen 

NFLPA

NGLmitú

NHLPA

Overtime

Page Six 

PayPal 

Samsung 

Sephora 

Snap Inc.

Strava

TransUnion

Unrivaled

Vacation Inc. 

Wilson Sporting Goods Co 

"Touching" Grass: Building Real-Life Connections in an Online World

Moneyball 2.0: How AI is Sharpening Sports' New Competitive Edge

Mercedes-AMG PETRONAS F1 x Snapdragon: Driving the Future of Tech and Performance

Drinks with SeeHer in Sports

Breakfast is for Ballers

A League of Their Own: Female Athlete as Creators and Platform-Makers - How Should Brands Engage?

Identity Matters: What’s Your Identity and Why is it Relevant, All the Time

LG Ads Happy Hour

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Stagwell's BXP and our partner Double Verify for Open Play on SPORT BEACH. We'll be shooting hoops, playing HORSE and generally celebrating the competitive spirit of Cannes.</p></div></div>

SPORT BEACH Open Play

Creating a Movement, One Stride at a Time: Movember and Men's Health​

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join the NHL on SPORT BEACH for an epic 2 hour Open Play session, hosted by pros who are switching from skates to sand to bring the best of the game to Cannes.</p></div></div>

Light it Up: The Event Horizon of Music & Community

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">When two of the NFL’s most recognizable reporters sit down with the world’s top marketers, the conversation is anything but ordinary. Erin Andrews and Charissa Thompson, co-hosts of the hit podcast Calm Down, are joined by Ed Pilkington, Chief Marketing and Innovation Officer at Diageo North America, for a candid conversation on how Diageo's global partnerships, from the NFL to the Six Nations and Premier League, and its 55+ team sponsorships have connected fans worldwide through their shared passion for the game. Expect engaging stories, valuable insights, and perhaps a toast to the enduring bond between sports and spirits.</p></div></div>

Calm Down in Cannes: Live Podcast with Erin and Charissa

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">This high-powered conversation brings together two iconic sports figures who have successfully translated their on-field excellence into boardroom success. MLB legend Alex Rodriguez and decorated WNBA leader Candace Parker represent a new breed of athlete-investors who are leveraging their unique perspectives, networks, and personal brands to build diverse investment portfolios that extend far beyond traditional athlete endorsements.</span></p></div></div>

"The More Ball I Played, the More I Caught Onto the Game"

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join PRophet Founder and CEO Aaron Kwittken for an open water swim to start your morning in Cannes</p></div></div>

SPORT BEACH Swim Team

Blood, Sweat and Fears: Unilever x Arsenal

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join SPORT BEACH for an epic 2 hour Open Play session, featuring basketball, futsal and a bumping game of volleyball</p></div></div>

More Powerful, Together: Investing in the Future through Sports

Freestyling: Dressing Down Sport Culture

Score Big: Winning Marketing Strategies for the World Cup and beyond

SPORT BEACH x Peloton Run Club

Is the Super Bowl Worth It? World Cup? Olympics?

Playing the Long Game: How Science and Strategy Support Athlete Longevity

Lessons from the Infield with MLB’s Alex Rodriguez

Third Annual SPORT BEACH Pickleball Tournament

SPORT BEACH x Strava Run Club

Empower Her Game: Inspiring Future Leaders Through Connection, Community and Sports

CMO Insider Breakfast

Bodyweight Strength Class with Peloton

Alphas:​ How to Lead at the Head of the Pack

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Biometrics is the new muscle of performance-- from sport teams to business machines. JP Morgan Chase and Hootsuite are joined by former NFL player and fitness entrepreneur Brandon Marshall to discuss the emerging tech, tools, and data needed to make fast decisions on and off the field, help teams and businesses see around corners.</span></p></div></div>

Making Gains: How Biometrics Builds Better Athletes & Boardrooms

From 0 to 60: Building a Longstanding Brand with the World's Fastest Sport

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Join Megan and Sue for a special live recording of "A Touch More" podcast, featuring special guests Olympians Tara Davis-Woodhall and Hunter Woodhall. Behind-the-scenes stories, and unfiltered conversations about sports, life, and everything in between.</span></p></div></div>

"A Touch More" Live Podcast​

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">What do taxes, milk, and freight shipping have to do with sport? Everything–if you ask the niche athletic communities that H&amp;R Block and MilkPEP have cultivated. For decades, brands have tried to reach the broadest possible audience by investing in the biggest, most mainstream sports platforms available. But modern audiences need more than a multi-million dollar ad buy to be moved. By leveraging data to unlock new opportunities, David can finally beat Goliath.</span></p></div></div>

Playing to the Right Crowd: How Niche Communities Deliver Big Wins

The Future Fan Experience: How Creative is the Connective Tissue in the Attention Economy

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">With the NBA and WNBA’s homecoming to NBC, the league is returning to a vastly different company compared to 23 years ago. Armed with an ad-supported streaming platform, Peacock, NBCUniversal is bringing back legendary IP and talent in ways like never before. Learn how the partnership is transforming this era of basketball by spotlighting iconic memories and unprecedented opportunities for fans and advertisers. </span></p></div></div>

Bringing Back the NBA on NBC: A Conversation on Taking Legacy and Innovation to New Heights

Becoming That Girl: The New Rules of Athlete Partnerships

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block">Join Mo Farah for a 3 mile run along the Cannes waterfront</p></div></div>

Run with Mo Farah

Pressure is a Privilege: How Sport Supports Female Leaders

Drawing Up The Gameplan: Prepare Your Brand Experience to Scale with AI

Sports, Style, & Fashion​

Shaping the Future of Human Connection

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(0,0,0);">Whether it’s the roar of a crowd or the clink of celebratory glasses, sports and spirits are two of the most powerful cultural connectors, and Diageo is at the center of both. Join Sophie Kelly, Diageo’s SVP of Global Tequila and Mezcal, NBA star and tequila entrepreneur Kyle Kuzma, and NBA Hall of Famer and winery founder Carmelo Anthony as they explore how to build global brand loyalty by tapping into the sports-spirits world that unite fans globally. From courtside collaborations to co-owned labels, discover why spirits have become the next frontier for elite athletes: an arena where investment meets identity, and where partnerships are crafted not just to sell bottles, but to build legacies that scale culture across borders.</span></p></div></div>

Why are Sports so Spirited?

<div class="ag87-crtemvc-hsbk"><div class="css-vsf5of"><p class="carina-rte-public-DraftStyleDefault-block"><span style="color: rgb(26,32,38);">Join us at SPORT BEACH during this year's Cannes Lions to honor athletes who creatively apply their talent and celebrity to move sports culture forward in innovative ways. </span></p></div></div>

Clio Sports Honorary Awards Dinner

The Kids Are Alright: How to Inherit Fandoms & Win Over A Generation

Unrivaled Ambition: Building the Next Billion Dollar Sports Franchise

The 4 Nations Face-Off: Powering Hockey’s Growth Through International Tournaments

On the Road Again: How to Create a Global Brand

Unlocking Brand Growth

The ROSTER

Our Partners

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